On the seventh day the designers rested. In came the engineers. And the master of controversy struck again.

Apple is proud of the bold move of removing the audio jack. But in pretty much every other aspect they've seemingly taken the conservative route. On the outside, the new iPhone looks basically the same as the iPhone 6/6s.

Well, it's not as easy as that. The iPhone 7 is in many ways a better phone. We can see some of the issues we had with the last iPhone sorted and, no, we are not claiming credit for it - simply acknowledging the fact.

Waterproofing, stereo speakers and, finally, reasonable storage options - and that's on top of the usual performance upgrades we've come to take for granted every year. Think this is the story of the iPhone 7? Apple's first water-resistant handset, first quad-core processor, first pair of stereo speakers on a phone.

Not trying to build suspense. The story has been hijacked and you know it. But we're going to tell it anyway.